Supporting work / Brand systems
A selection of brand work where I connected formats, creators, production, and distribution inside one operating system.
Raising Cane's / Format system
The Drive Thru series framed a physical restaurant as a repeatable content environment rather than a one-off backdrop.
As Creative Director, I led post-production and distribution strategy and execution across social channels, working with the GEM and Raising Cane's teams to turn the format into a repeatable content system.
Creator alignment → cultural amplification
Creator fit, celebrity gifting, cultural relevance, and social amplification.
Product launch → always-on content
Launch creative, creator marketing, and a repeatable content rhythm.
Integrated social → content ecosystem
Social strategy, creator partnerships, content, and cultural positioning.
Role / Creative Director
I led post-production and distribution strategy and execution across social channels in partnership with the GEM and Raising Cane's teams.