Career / Résumé
The formal record.
Twelve-plus years building audiences, revenue streams, content systems, creator ecosystems, and high-performing teams.
Experience tells part of the story. How I operateExecutive profile
I build growth where the opportunity is visible before the system around it exists.
My experience spans growth strategy, brand and content, creator partnerships, lifecycle and CRM, audience development, GTM, monetization, and AI-enabled marketing operations across entertainment, consumer, nonprofit, and emerging-media businesses.
Selected career impact
- $18M
- Annual revenue built
- 2,500+
- Campaigns
- 46
- Billboard Top 10s
- Billions
- Impressions
- 250+
- Creator-led shows
- 22M+
- Subscribers
- 5→31
- Team scale
- $500K
- Campaign budgets
Core leadership areas
- Growth Strategy & Revenue Expansion
- Brand & Go-to-Market
- Creator & Influencer Partnerships
- Content & Social Strategy
- Lifecycle, CRM & Automation
- Audience Development & Retention
- Integrated Campaigns
- Platform Distribution
- Partnerships & Business Development
- Marketing Operations
- Performance Optimization
- AI-Powered Workflows
Professional experience
How I leadJan 2026 – Jun 2026
The Growth Lab
Marketing Execution Lead
Multi-client growth agency supporting financial services, gaming, health/wellness, and entertainment businesses.
- Led marketing execution across six client accounts, owning campaign planning, client relationships, budgets, and cross-channel delivery.
- Built and managed GoHighLevel CRM systems, cold-email automation, newsletter programs, and customer acquisition workflows tied to client growth objectives.
- Managed five-figure campaign budgets while coordinating strategy, creative, execution, reporting, and optimization.
- Built a creator partnership program for gaming and entertainment IP BitBlock Engine, identifying and onboarding creators aligned with audience and campaign goals.
Apr 2024 – Present
inARTISTS
Director, Acquisitions & Asset Management
Holding company spanning AI, media, talent, and commerce.
- Evaluate media, technology, talent, and creative IP opportunities, assessing audience value, commercial potential, partnership fit, and monetization pathways.
- Support deal flow and asset strategy across inbound and outbound opportunities while managing partner relationships and commercial conversations.
Oct 2024 – Sep 2025
Tim Tebow Foundation
Director, Storytelling & Strategic Content
Global nonprofit organization operating across multiple countries, ministries, donor audiences, and media channels.
- Led cross-channel audience and content strategy across social, video, web, email, events, and partner distribution.
- Rebuilt editorial planning, workflows, approvals, and distribution strategy to connect organizational priorities with audience behavior and measurable performance.
- Rebuilt long-form programming, creative packaging, and distribution sequencing to connect social discovery with deeper video engagement.
- Designed audience journeys across social, web, email, and organic discovery, connecting awareness and engagement to deeper mission participation.
- Established trauma-informed storytelling standards and managed agency, vendor, executive, ministry, and creative relationships across complex campaigns.
2020 – 2024
Get Engaged Media
Director, GEM Studios (2023–2024) · Director, Content Development (2022–2023) · Director, Music Marketing (2020–2022)
Digital-first marketing and creator agency serving entertainment, consumer, talent, and platform partners.
- Built and scaled a creator-powered content business from inception to $18M in annual revenue, turning an emerging capability into a core company growth engine.
- Led 2,500+ influencer and digital campaigns supporting 46 Billboard Top 10 releases for artists including The Weeknd, Adele, Doja Cat, and Justin Bieber.
- Built creator, content-seeding, and distribution ecosystems that generated billions of impressions across TikTok, YouTube, Instagram, Snapchat, Facebook, and culturally relevant media networks.
- Scaled and led multidisciplinary teams across strategy, creator partnerships, production, analytics, social, and client services, growing the organization from approximately 5 to 31 people.
- Built one of the largest third-party Snapchat creator networks in the U.S., scaling to 250+ shows and 22M+ combined subscribers across entertainment, lifestyle, podcast, and creator properties.
- Developed an early video partnership with Spotify during its creator-video monetization expansion, building workflows around content packaging, distribution, and creator IP.
- Managed campaign budgets from $20K to $500K, connecting audience behavior, creative strategy, creator selection, distribution, optimization, and client objectives.
- Originated and managed partnerships with major creators and talent including Matt Rife, Jessica Alba, King Bach, Neil deGrasse Tyson, Wiz Khalifa, and others; partnered with sales and executive leadership on six-figure pitches, client expansion, and new platform opportunities.
2015 – 2018
5250 Studios
Vice President, Marketing & Content
Digital content studio spanning creator partnerships, production, branded entertainment, and business development.
- Co-founded and operated the studio, leading go-to-market strategy, new business, client relationships, creator partnerships, and end-to-end campaign delivery.
- Drove 3x revenue growth over three years through new client acquisition, expanded offerings, and stronger partner deal structures.
- Built branded-content and creator programs for entertainment and consumer clients across YouTube and emerging social platforms.
2018 – 2020
Burke Construction Group
Marketing Manager
Commercial construction company serving a relationship-driven B2B market.
- Led a company-wide rebrand and integrated marketing operation, strengthening positioning across digital, print, media, and sales channels.
- Partnered with executive and sales leadership on brand strategy, media planning, marketing collateral, and market-facing communications supporting business development.
2012 – 2015
Creator Economy Foundations
Fullscreen Media · Collective Digital Studios · Big Frame
Built the foundation of my career inside three of the first major YouTube creator networks while digital talent was becoming an industry.
- Worked across creator acquisition, talent development, audience strategy, community growth, partner management, monetization, content optimization, and international expansion.
- Signed and developed creators, advised channels on programming and audience growth, managed partner relationships, and helped build early operating models for creator monetization and brand partnerships.
Education
Georgia State UniversityB.S., Public & Political Communications
Leadership / Operating philosophy